The times they are a changing and we need to change with them. Long gone are the days when career professionals can afford to be reactionary. Dramatic changes in the structure of the way we are organised and the way that we work, compounded by the general impact that social media is having on the recruitment industry, means we need each other – and technology – more than ever. An increase within our industry of freelancing, self-employment, short term contracts, remote working and less dominance by large careers organisations have created a situation where proactivity is an essential requirement of working success. So how can social media help us?
By providing information
The last few years have made it much harder for us to lay our hands on the information we need. We may not have access to newsletters, professional updates and CPD events in the way that we had previously. And we may no longer have a colleague close at hand to whom we can bounce ideas off or ask that all-important question. We need other means of accessing the information that is vital to us doing our jobs, and we need to take charge of making this happen. Knowledge sharing is a core skill that all careers professionals should be embracing and social media, thankfully, gives us the means to do that so that we can continue to work collectively.
By growing our networks
As the new working landscape continues to evolve, careers professionals need to do more than just keep in touch with past and present colleagues – we need to branch out to new networks. Amongst all the chaos, it is exciting times for careers workers. New opportunities are cropping up left, right and centre and to put ourselves in the frame for these opportunities, we need to hone our networking skills. Not just with each other, but with employers, recruiters, trainers and other agencies that we continue to work alongside.
By helping us to help clients
We know that an active LinkedIn presence is increasingly essential for job seekers and we’ve all heard the success stories of people using Twitter and Facebook to reach out to potential employers. We need to understand these platforms and how they can help our clients increase their chances of success. We should feel confident that we are able to advise them on how to use these tools and others like them, for both job search and for networking purposes. As a profession we simply cannot choose to shy away from technology if we are to continue to provide support in a changing job search environment.
Of course, many of us are already doing these things but for others it may mean a shift in mind set. Whether this presents as terrifying or exciting we no doubt have lots to learn from each other. Let’s keep talking!