Desperate times call for desperate measures. This week saw Coventry University marketing graduate Alfred Ajani hit the headlines by landing his dream job through a rather innovative, albeit unusual, approach. After 300 failed job applications the key to his success was just one morning spent advertising himself to passing commuters at Waterloo station. The full article is featured here in the Metro.
The media has been full of stories like this recently – the unemployed grad who spent his last £500 on a billboard advertisement, the graduate who advertised her CV in the back of a London cab, the PR professional who took YouTube by storm with his slick interactive CV. It is clearly a strategy that can work. But is it still an approach confined to the creative industries? And what can other applicants – those in more ‘formal’ industries – be doing to ensure they are putting themselves ahead of their competitors in this very tight job market? There is no doubt, the tight job market that exists currently has created a need for less-traditional approaches but it will be interesting to see whether they are here to stay.